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VW Touareg
Unlimited

Many 4x4 owners never experience their car's full potential. So Every VW Touareg owner is given the chance of a day exploring just what the car can do - part of VW's constant dialogue with their customers.

The copywriting in these mailers was first step in building that brand loyalty.

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Copywriting Sample

Touareg Unlimited
Driving Days.
Now available for children...
and busy adults.
We know how tough finding time off can be - especially with a family - so we’ve developed two new driving experiences, both totally free to new Touareg owners and both designed to fit into a busy life. And of course, should you be lucky to find a whole weekday free (and can get away with it), the original Touareg Unlimited Driving Day of on-track and off-road driving is still available.

Family Day
Off-Road driving and children's entertainment at the weekend An experience the whole family will enjoy.
You have your fun testing the Touareg's outstanding abilities on our challenging off-road courses - your children have theirs on a Big Red Bus.

Off-Road Driving Day
Off-Road driving weekend mornings and afternoons. If you can’t spare the whole day - and can’t bear to miss the experience of Touareg Unlimited, we’ve condensed the most exciting elements into half a day. Just as much mud, just as many hills, just as much fun.