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Britax Brochure

The brand we all grew up with is now a major force in vehicle safety. This copywriting style established their new corporate voice worldwide and yet kept them family friendly.

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Copywriting Sample

As tested by intergalactic space raider aliens and their mums.

Let’s face it, when you’re master of the universe, light years from home and running low on energy you can be expected to get a little restless. And that’s precisely why we make our seats so comfortable - because fidget-free children tend to be safe children.

It’s a way of thinking that runs through everything we do, we believe that every detail, no matter how small, makes an important contribution to safety.

Of course, as the premier car seat manufacturer in the UK, we put enormous effort into safety at all levels.

Just no teleport as yet.